Tour Plan & Commentary – SHR5E018P~002 – 24100542

Tour Schedule/Planner

Tour Schedule/Planner Commentary

This tour plan is made for the Indie/Progressive Rock band FROGG. This tour will be their debut UK tour aiming to target their larger UK and European fan base. Most of FROGG’s fans are avid Rock fans, whilst FROGG’s music allows them to also tap into the more Indie/Alt rock scenes, as their hometown of Leeds has a big Indie scene they’ve managed to build up a following from their success in their home venues.

The venues on this tour have a capacity of anywhere between 100-500 people standing. Indie and Rock bands can be seen playing at the smallest grassroots venues and the biggest arenas around the world, FROGG has a pretty big sound with six official members in the band so the ambition would be to fill bigger venues throughout their tour. The reasoning for the large variation in size of venues is due to the differing size of fan base in different parts of the country, with the smallest venue being Sneaky Petes in Edinburgh with 100 cap and the Largest being Band On The Wall in Manchester with 520 cap. FROGG’s fan base in Edinburgh is very small, with their date set during the middle of the Edinburgh fringe, yes there would be more footfall however, the Fringe is a comedy and Theatre based festival and securing larger venues in Edinburgh at this time is very expensive and very difficult. With most of their fan base living in the north of England, the gig in Manchester and the two gigs in Leeds at the Belgrave will be the largest ones on their tour, hoping to rope in fans from neighbouring cities to help fill the larger 300 and 520 people cap venues.

The tour consists of 9 shows across a total of 11 days from the 10th-20th of August 2026. I’ve chosen the month of August because I feel the UK festival tours will help put lots of buzz around seeing live music over the summer. I’m hoping this will help drive sales and off the back of this tour hopefully go into the winter off season with a stronger fan base wanting to see more shows later on and starting the new year. The route of the tour is as follows: Edinburgh, Glasgow, Carlisle, Newcastle, Leeds (2nights), Manchester, Birmingham, Liverpool Dublin (See Appendix 1). The route I’ve planned is effective because it essentially goes down the country in order of cities until the last gig in Liverpool. The reasoning for the band doubling back on themselves at the end of the tour is because I thought Liverpool is nearer to their hometown Leeds and at the end of the tour everyone will be very tired and a long journey will be the last thing the band will want to do after a tiring tour, so having Liverpool as the last destination is appropriate.

When deciding on tour dates, I wanted to only have one night off on the whole tour. I wanted to keep the energy up and the momentum flowing with the tour dates with only one day off in the middle of the tour. I’ve organised it so that the day off sits after the two nights in Leeds, this means the band can have a night off in their hometown with their family and friends. This day off in the middle of the tour will help reduce the chances of burnout and mental/physical exhaustion. According to Musicians Union “Burnout is a result of bad situations rather than a weakness or lack of resilience in the individual. The music industry can be a challenging environment to work in. Research shows that around 80% musicians have struggled with mental health worries, and that incidence of burnout is high.” With 80% being an extortionately high number, I wanted to help mitigate any chances of the musicians suffering any emotional or physical strain (Especially the lead singer).

Cash Flow

Financial Commentary

Merch and Licensing

This tour plan is based on the assumption that it will be a 100% sellout. With ticket sales and merch sales at 100%.

All of the venues on this tour have specified that they do not take a percentage of the merchandise sales they also do not charge for the setup of merch stands. This means that FROGG.uk will be able to take 100% of all merch sales. If they were to sell all 45 T-shirts they would take a net profit of £639.45. There is only one T-Shirt design in multiple different sizes, and to help reduce the cost of more personnel the band members will be responsible for the merch sales at the end of each gig.

A UK based print company called SpreadShirt quoted £485.55 for 45 T-shirts. As a first time costumer they do a 50% off deal with free shipping. This is ideal for the bands first tour as it helps cut costs and increase potential revenue. With the sale of each T-shirt at £25, the potential gross profit of all T-shirts would stand at £1,125 leaving the band with £639.45 Net profit.

ACCOMMODATION

For the full tour accommodation cost has been calculated to cost a total of £1,320. Most of the hotel booking do have breakfast included which allows the Per Diems to be slightly lower as breakfast costs aren’t included. The first night in Edinburgh and the 3 nights spent in Leeds, accommodation doesn’t cost anything as the band will stay with friends and family. For some of the pricing details and accommodation details please see Appendix 5-10. None of the accommodation booked requires a deposit either, this will help with cash flow on the tour.

Per diems

For this tour I’ve budgeted £25 per diems. As there are 6 members this totals to £150 per day. The cost for the entire tour totals at £1500. With growing inflation and food prices getting higher I felt that £25 is a fair amount for each band member to help cover costs of food each day.

I’ve worked out that FROGG UK after the cut Tour managers fee will earn roughly £35,000. Split 6 ways that would equal £5,833 each. This isn’t a totally accurate number as VAT costs would be added onto the outgoings along with the fact that this number is subject to the tour being a 100% sellout including the selling of ALL merchandise. The tour manger in this instant (Myself) would take a cut of a fee of 15% + the Band cut of £5,833, instead of taking a fee. (See Cashflow doc for breakdown). This is also because myself being the soul writer of the music being performed and the acting tour manager it felt fair to take a %. This would also help drive higher work ethic as the tour managers salary is based on how much they sell.

Promotion & Marketing

The Marketing campaign for this tour is mainly based on social media. Add payments on Instagram and TikTok are a big part of the advertisement for this tour. Instagram advertised are charged on the amount of clicks you get. I’ve budgeted for around 2000 clicks a day on our adverts which according to thegoodmarketer.co.uk would price at roughly £10 a day. The marketing campaign will start 4 months prior to the tour. In total I’m estimating around £280.

The use of social media is really important for our campaign as it’ll help us reach other Indie/ Alt Rock audiences. Analytics on social media platforms can inform the band where and who their audience is, this will be really useful to have prior to booking venues as it may help pick the route and what venues to book. Video promotion and the posting of short form content can help drive interest and help tease the live sound of the band. This will give potential audience members a sneak peak into what the live set may sound like and may help persuade them to buy a ticket.

Poster and Physical marketing options are all being planned. Band posters with relevant tour dates have been made. (Appendix 16). As FROGG are on the smaller side of bands, audience members who are regulars at local grassroots venues are really important. Having posters put up in neighbouring venues and public areas around Leeds and the cities they’re playing in are really important. The importance of flyering is also very undervalued. The Edinburgh fringe has a huge flying culture and it drives a lot of ticket sales for shows being put on in the month of august. I think flyering in each city will help us meet local people and show our personal interest in the people who may be coming to each show. Creating a personal relationship with fans may help drive ticket sales and make people more inclined to come to each gig. for 200 A2 posters Helloprint.co.uk quote a total of £52.99. (See Appendix 17).

Stage Plot

STAGE PLAN Download

Channel List

CHANNEL LIST Download

Logistics

The tour personnel would include Nathaniel Lester (Keys), Ollie Cranage (Guitar), Max Morts (Guitar), Dani Yacobi (Bass), Harry Aston (Drums) and Myself (Vocals & Tour Manager). With 3 members of the band qualified to drive, 2 members would take responsibility for driving. And Ollie owns a car he would be in the car on convoy, and I would be driving the van. Having to take only 6 people on tour with me doubling as the tour manager really helps cut costs. Especially as I would be inclined to take less of a fee to help split funds with the rest of the band.

TRAVEL

To hire a Van (VE SWB Transporter) for the 11days, Volkswagen financial services quote a total of £657.11, working out at £65.71 a day. The van only has 3 seats so another car would go in convoy with the van. Vehiclestrore.co.uk state that the Transporter T28 Commerce has a combined MPG (Miles per gallon) of 39.2. As of April 2026 RAC.co.uk state diesel is priced at around 191p/ £1.91 a litre. Due to geopolitical tensions and the current war in the Middle East, fuel prices can be seen to exceed £2 per litre. This has made driving very expensive, however it is still the cheapest and most sensible option. With the total trip distance sitting at around 606miles, we’re projected to spend around £134.27 on fuel for the van. For price breakdown see (Appendix 4). The Hatchback that would go in convey with the van is a 2024 Honda Jazz. According to carbuyer.co.uk the Honda has an MPG figure of 62.8. With the price of fuel for the entire trip projecting at around £69. For price breakdown see (Appendix 5). This leaves a total projected cost for fuel at just over £200.

With Dublin at the end of the tour it means the band won’t have to travel on the ferry or worry about carnets until the last couple of days of the tour. The route would be from Liverpool through to Wales to a town called Holyhead. We would travel on the 11:00 service which gets into Dublin at 13:25 giving the band enough time to get to the venue for load in and sound check. They’d return on the 13:50 service which gets back into Holyhead at 16:05. (See Appendix 12 & 13). for details on alternate ferry timings and pricing. The ferry journey is the most expensive leg of the tour with the return ticket price for all 6 band members and both vehicles costing a total of £973 (See Appendix 14 & 15).

Due to the UK no longer being part of the EU, we would require a carnet to bring our equipment across the border into Ireland. According to the gov.uk website (Appendix 19). the ATA carnet usually costs around £310 + VAT to temporarily bring goods into the EU. We would also be required to provide a list of all of our equipment.

Projections

For travel projections the Dublin show may have some problems, the band would use a combination of van and ferry travel. With the ferry travel being very weather dependant. If there the weather is too bad for the ferry to go, the show in Dublin will likely be cancelled or rescheduled.

Other projections I’ve taken into consideration is artist burnout. With only one day off in the tour I’m conscious that the band members (Especially the singer being myself will suffer from burn out or a sore throat). Many band have suffered various mental and physical health problems on tour as it’s a very high intensity activity. To minimise burnout we’ll have a strict schedule for sleep and try and start the days as late as possible to give to band extra rest.