Task 1: Electronic Press Kit
Task 2: Supporting Commentary
I decided to make an electronic press kit over the business plan because I felt it would help me more in my career as I progress. I discussed with my peers in our group tutorials which we would all prefer to do. At first, I was unsure of which to do but speaking to the others in my group, I realised that the press kit is an important part of any creative’s career. I also felt that the logistics of a business plan are not my strong suit so after consideration, I decided writing the press kit was the best course of action. As a group in our seminars, we worked on writing short artist bios, we came up with words to describe our style, listing our genres and what we wanted to promote ourselves as. This gave me a good beginning to work from with a clear vision of genre and career path.
To begin making my electronic press kit, I first conducted researched on other producers’ press kits. I found a handful of producers that I look up to and decided they would be a good place to start for ideas of what mine should look like. I looked at the websites of Alex Farrar, Andrew Sarlo, and Brad Cook. Common things I found were their name clearly at the top of the site, links to their contact details and any articles about them, a discography of projects they had worked on (either in a Spotify playlist or just listed on their website), a short artist bio including information about their genres and areas of expertise, a quote from them about their work, and photos of them (often in a studio environment).
I then decided that this was a good list of things to get me started on my own press kit. I first went to Bandzoogle to create my press kit, having been suggested it through seminars and lectures, and found a simple layout that would allow me to present me and my information clearly to potential clients and artists. I set up a layout with my name at the top and links to my social media and music just like the press kits of the producers I had researched. I made sure the site was set out well, with my artist bio at the front as soon as you open the page, making my information easily accessible to those who are interested, increasing the likelihood of them staying and reading on.
After this, I began writing my own artist bio, talking about my production style, influences, and aims in the future, much like the bios of the producers I had researched. This put my bio in a good place even though I haven’t properly released anything yet as it still shows that I have strong goals and ambitions. I included my inspirations and musical influences as a way to present my musical style easily with recognisable names, which gives the reader a good idea at a glance of what genres I work within, so they can decide if I’m the right fit for their production. This may exclude some people in other genres, but I would feel more confident that I could do a good job of the genres I specialise in at the moment, although there is no guarantee this won’t change in the future, in which case I would be able to update my press kit to suit.
I found that the producers seemed to have only a little information about themselves on their sites, which I put down to them primarily using word-of-mouth to get jobs, rather than a full press kit like me. Still, I recognised the importance of a bio as someone who is starting out with little connections and no “foot in the door” yet, so I wrote a much longer bio explaining my previous work and future plans. In the future, like many aspects of my press kit, this will be updated as I progress with my career and develop my portfolio, and maybe eventually I will be able to get work through word of mouth and won’t need a huge bio on my website, just a simple discography. This may also be a result of the current streaming-based music industry, with easy access to all music, it is easier to provide a playlist of work rather than a lengthy explanation of your genre to those interested, it also gives a more accurate depiction of my work as music is often hard to describe with words.
I also attached a photo of myself taken in a studio to match that of the producers I had researched. This was only taken on my phone, but I would like in the future to have a higher quality photo attached to my press kit, this is just acting as a placeholder for that for now. I also think it’s more important to have something rather than nothing to use as a reference for those looking to book me for my skills, a big photo front and centre is more likely to attract people that an anonymous author, it makes the press kit look more polished and thought through.
Below my artist bio, I would like to add a discography section of released music I have made or have helped others make. This is a huge part of every producer’s press kit as it includes the most crucial part, the sound. This is arguably the most important part as it gives potential clients an absolute idea of what their work with you might sound like, therefore there should be a section of the press kit dedicated to this, whether it is just song titles or interactable links with album art to help people identify music easier and add flair to the page. This is what the artists are most likely to find first about you, so it is important it is high quality and represents you and your sound well. If an artist likes what they hear, they are much more likely to continue reading about you or follow links to your social media accounts.
At the bottom of the page, I added my social media information again and a link to my Bandcamp page to make it easy to reach me. This matches the other producers I used for my research and leads artists to my other social media pages which would be a good way to contact me or keep up with my current projects if they were interested in my page. Bringing people off my website to other places like Instagram or TikTok increases the likelihood they see more about me as social media is often more up to date than a portfolio or website, and if they like what they see there they might follow, therefore I build up an audience of people interested in my work, increasing the success of my press kit. I would also like to start streaming my production sessions live on a site like Twitch or YouTube as a way to reach a new audience and create a community of possible collaborators, this would be a good way to do this because I could show my production methods whilst encouraging others to do the same, so we can all teach each other and share ideas, this would be more of a way to connect with other producers though rather than artists’ themselves.
In terms of market research, I want to work with younger, up-and-coming artists right now, just because my lack of experience and age. Therefore, to reach other people my age I have made an Instagram account to help broaden my reach. This is because due to research conducted by Google, almost 40% of young people would prefer to use social media instead of a typical search engine. This is my target audience therefore it makes most sense for me to appeal to this demographic by making myself easier to find not just on search engines through my website but also social media channels. According to another study, social media influencers are becoming the primary product discovery channel for young people, and I can use this to my advantage. If I want to seek out young artists, I should be using social media, not as an influencer but even just to reach other young people who may need a producer to help them.
Overall, a thoughtful and informative electronic press kit is an extremely vital part of working in the creative industries, it not only acts as a CV but also a brief introduction to your work and a way to help other people find you and contact you. A successful press kit is important especially when starting out, even if you have little in terms of a portfolio built up, this press kit gives clients an idea of who you are and what kind of services you may offer. For me, this refers to my skills as a producer and the genres I work in, very important things for potential collaborators to research and find out about.
Bibliography
Kater, J. (2025) The 8 things that should be in. every band’s electronic press kit https://bandzoogle.com/blog/the-8-things-that-should-be-in-every-band-s-digital-press-kit [Accessed 13/05/2026]
Perez, S. (2022) Google exec suggests Instagram and TikTok are eating into Google’s core products, Search and Maps. TechCrunch, Internet edition. 12 July. https://techcrunch.com/2022/07/12/google-exec-suggests-instagram-and-tiktok-are-eating-into-googles-core-products-search-and-maps/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAIdks_R2lIa187GMRDAHB72oFJhfeZPCookB7IasVBhy7IRSGAdUelvtxDpPYNusK4J_tvOY_PZmPQqpO7XHZUttbcUf6Szkh0uxQAtKM46TNOwjH1HwX5K_FBf5nXS9mBlRFYGdZb2XBel-AZsheiCKFbBBxpnthMz5fxjx4nNg [Accessed 13/05/2026]
Hubspot (2023) Global social media trends report. https://www.hubspot.com/hubfs/2023%20Global%20Social%20Media%20Trends%20Report.pdf?hubs_signup-url=offers.hubspot.com%2Fsocial-media-trends-report&hubs_signup-cta=Download%2520Now&hubs_offer=offers.hubspot.com%2Fsocial-media-trends-report [Accessed 13/05/2026]
Sarlo, A. (n.d.) Andrew Sarlo.https://www.andrewsarlo.com/ [Accessed 13/05/2026]
Cook, B. (n.d.) Brad Cook https://www.bradleytime.com/ [Accessed 13/05/2026]
Next Wave Management (n.d.) Alex Farrar https://www.nextwavemanagement.com/alex-farrar/ [Accessed 13/05/2026]
