• APPENDICES TO INCLUDE
• PESTLE? marketing funnel,..? or make an alternative marketing funnel…? how we signpost to artists..> community stuff ..?
• target customer graph – perhaps also a new one – how has this changed? has it changed? – 1
• Competitor Mapping – 1

Red Phone Show – Business Project Portfolio

This portfolio documents and critically analyses the business planning, development, launch, and marketing of Red Phone Show, a visual-format music curation channel created by Lucas Holliday and Rhia Clarke. Drawing on relevant business theories and supporting materials, it evaluates the viability of the business model and reflects on key decisions made throughout the project lifecycle.

Project summary –

MARKET RESEARCH –

Industry Context – 

Concept Justification – 

the slide about market opportunity – gap in the market …   

Target Audience –

Competitor Analysis – 

BUSINESS MODEL –

The Model –

Content model and ownership model ad revenue etc supply chain?? why have a YouTube channel etc

AND THE Community angle OR this could be above 1000 fans theory n stuff

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Viability and Challenges –

scalability, financial sustainability, reliance on audience engagement (SWOT)

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PROFESSIONAL & LEGAL PROCESSES –

Copyright & Contractual Agreements –

music and releases, branding ownership model

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Risk Management –

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MARKETING PLAN –

Marketing Channels –

Digital vs Physical – why? Marketing Mix theory? campaigns and content STP CAN LIKELY STEAL SOME OF THIS – how are we reaching the FROM THE SLIDES

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Campaign Strategy & Audience Journey –

Pre-launch → launch → post-launch – content plan/calendar content pillars + intentions from release, what artists and why?

Challenges & Adaptations –

project pivot … space issues …

Design Phase & The Making Of –

Initial branding mood board –

The Phone –

The Set –

The Product –

Branding Assets –

Marketing Materials –

justify choices with marketing theory??

in relation to strategy perhaps we should’ve done this this and this instead,,, brand awareness, increasing viewership

• this can be about us not meeting the goal with marketing ..

• signposting – go watch this session
• tease – wall signing
• announce – as the hello vids
• general marketing
• bts – photos

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The Product –

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Performance Metrics –

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PROJECT ASSESSMENT –

what went well?? what could be better?? the reflection is based in the physical work that happened analysing the success of the decisions and how it affected the outcome

Identify lessons learned – more cohesive marketing strategy, SEO NEEDED, identify the audience better – improve existing effort

• more intentional marketing – apply the models/ just create more
• scale – apply our wider ideas – answering machine etc
• Business Ideation and the pivot – why did we leave longshot behind – test photo stuff and test branding stuff – PIVOT theory
• Studio Setup – why we created our own space – too many moving parts aligning gear hire, venue and artist availability. needed to control the space, didn’t have a space to use
• MARKETING DECISIONS
• Artists and Why???? –
• Social Media Performance Analysis – this post did well, this didn’t etc – conclusions from statistics, effect of story shares etc
• Social Media Improvements – more intentional, more posts, more scope, what to use each platform for,,,

Industry Application – how well prepared for future work??

Project Future –

REFLECT ON THESE AS ENTREPRENEURIAL SKILLS TO CLOSE

Skills Developed

• leadership
• creative direction
• planning
• problem-solving
• video lighting and editing

REFERENCES –

0000 WORDS

RESEARCH APPROVAL-