Link to my EPK: https://seyibami.wixsite.com/seyi
My EPK Supporting Commentary
The purpose of my EPK (Electronic Press Kit) is to connect with new audiences in a professional way that communicates who I am as an artist and how people can get to know and support me. I believe my EPK achieves this successfully through its colour palette, structure, and the information presented throughout the site.
For the creation of my EPK, I used the website builder WIX. I began by designing a welcome page featuring a close-up photograph of myself holding a bouquet of flowers. This created a strong first impression and introduced my visual identity immediately. I then progressed to a biography section, which describes the type of artist I am, provides some background information, and highlights my artistic influences. I included details about my interests and career goals, which helps give a deeper insight into both my personality and artistic identity.
Following this, I added three more photographs from an editorial shoot to further showcase my image and professionalism. I then included an “About Me” section where I mention the release of my first single and describe my stage presence, with the aim of encouraging audiences to attend my upcoming live performances.
The next section focuses on my achievements and accolades. I included three gigs that I consider to be significant milestones in my career and provided a short description of each. I selected these performances because they are well documented across my social media platforms and effectively represent my experience and growth as an artist. After this, I added sections outlining my upcoming gig schedule and future releases, including a newly booked performance in June, as well as the titles and release dates of my upcoming single and EP. I also embedded performance videos and the official music video for my first single to provide further evidence of my live performance ability and creative output.
The overall theme of my EPK uses purple tones and a clean, simplistic design. I chose this because I feel it reflects my music and artistic brand while also creating a professional and visually appealing website. The purple colour scheme works particularly well with the photographs I selected, as the editorial shoot was lit entirely with purple lighting. Using images from the same shoot also created a sense of cohesion and consistency across the project.
I believe one of the strengths of my EPK is its simple and easy-to-follow structure. It remains visually interesting while still being professional and aesthetically pleasing. However, if I had more time, there are several things I would improve. Towards the end of the project, WIX began crashing frequently, which prevented me from continuing to edit the website. As a result, I was unable to add demo recordings of new songs I have been working on or direct links to my upcoming gigs and releases. This was frustrating, as these additions would have provided more detail and made the EPK stronger overall. Although I was still able to include the titles and release dates of my upcoming tracks, demo recordings would have made the project more engaging.
In hindsight, I also would have liked to include more of my recent work, such as performances I completed in Leeds and my involvement in bands during third year, including providing backing vocals for Shania Sabrina and KYLUSA. Including these experiences would have further demonstrated my versatility and recent development as an artist.
Market Research
From my research, I found that artists present themselves differently depending on their genre, audience, and career stage. Smaller artists who are around my age and are just starting out, such as Jos Rivers, Jeanine (a first-year Leeds Conservatoire band), and Natanya, often use platforms such as Instagram, TikTok, and Linktree to share their music and updates. This appears to be an effective strategy because these platforms are highly accessible, easy to navigate, and allow artists to reach new audiences daily through consistent posting.
In contrast, more established artists often have official websites where they promote gigs, merchandise, and new releases. Personally, I believe regularly updating my social media is currently the most effective way for me to reach a wider audience, as it can be as simple as creating a new grid post or Instagram story and saving important updates to highlights. This feels more natural for me because I have used social media for much longer than I have been building websites, and I understand better how to use these platforms to engage new listeners.
However, I am still very glad that I created an EPK, as it will be especially useful when reaching out to industry professionals. I have found that some labels and A&R representatives prefer a more formal and professional introduction to an artist, and having an official website can help create that stronger first impression.
Financial and Legal Elements
Financially, this EPK was very affordable to produce. Most of the photographs I used were either from an editorial shoot I completed last year as part of a college project, which was free of charge, or from live performances where photographs were taken at no cost. WIX is also free to use, making the website itself inexpensive to create and maintain. The only image I had to pay for was the cover art for my upcoming single, which was used in the “Upcoming Releases” section. However, uploading this image to the WIX site did not involve any additional cost.
Overall, I found this project extremely useful to complete. I now have a fully updated and functional website, and I learned a lot during the process of designing and building it. Moving forward, I would also like to create a Linktree as a more compact version of this website to include in my social media bios, making it easier for audiences to access my work quickly. Overall, I am very pleased with how the final project turned out.
Group Feedback
When writing my EPK, I got feedback from my flatmates during one of my study nights to see how it could improve. One of the main pieces of advice I received was to cut down some of the sentences to make them more concise. My flatmates, Bea, Isaac and Bella all thought that having a lot of detail within my press kit was a good idea but I didn’t want to give too much away or have people bored by my biography. We got into a discussion about the possible need for different length biographies so that the next time I want to update my EPK, a link tree or a gig poster, I have the option to choose between slightly different versions that I have written to save time. I wrote a few new versions and we discussed them together. The one I chose ended up being around 50 words shorter than the original and I also cut out a few words from my accolades page too. Bea compared my EPK to a CV and said I should try to think of my accolades as bullet points. I took this on board but I still kept in a few details so that I could describe what I learnt from each experience because I thought that would be relevant. This just made my EPK more concise and easier to digest.
Bella commented on the arrangement of some of my photograph so that they could look more aesthetically pleasing and she also commented on the fonts and colouring that I chose to use. She made the point that the more cohesive the page looks, the more professional you – as an artist – come across. These changes I made really improved my overall project because it helped with the effectiveness of my EPK.
