INDEPENDENT MUSIC PRODUCER
My portfolio today will explore the area of independent music producing. An independent music producer in the creative industries is a producer who is not signed to any one single label and works for themselves. A more specific definition of a producer is someone who “oversees the creation” of the music. Being an independent record producer is in many ways different to being a producer for one specific label as you have a lot more freedom and creative control.
Qualifications + Experience
Music production is not a job that requires any academic qualifications or degrees, although they may help. However, the more knowledge you have as a music producer the better. This is because artists have options when it comes to working with a producer. They can choose. Someone who knows the ins & outs of production is a lot more likely to get studio work than someone who knows the bare minimum. It is also an entirely different world for producers who work for themselves, setting their own hourly rates, working times etc. vs a producer who is working for a record label under a strict set of rules.
With experience, the more the better. As many examples as you can give of previous work, projects, ideas you have produced and various other creative skills, the more likely artists and consumers alike will see your potential and will want to either listen to you, or work with you. Building up a producer catalogue prior to scouting artists may be a clever thing to do if you want to work independently, if you can prove your abilities easily and confidently, people are more likely to know what to expect from you.
Success within the industry
Personal Qualities
We can start by asking what an idea of success within the profession is like. Think about that and then take the steps back to how you end up in that position. Let us take it as financial success, for example, which comes from network success and is the result of working with a wide range of big musicians. These people are self-confident, motivated, and dedicated to what they do. Those 3 qualities are certainly needed if you want to be able to connect with new people, an ability which is essential as that is a big part of a producer’s job.
Being a likeable character, someone who people can relate to etc., as a producer you too want to have a persona and characteristics that are likeable to the consumer. The role of the producer has changed in more recent years, giving the producer more of the spotlight, Metro Boomin being the biggest example of this modern-day change.
As with a lot of jobs there are trade-offs to be made. Working for yourself may bring you more freedom, something any creative person would die for. However, you may be subject to lower pay initially, until your success takes off and you become a high demand producer.
Skills
Examples of music producer skills; Patience (“Music production is a time-consuming process that requires a great deal of patience”), Creativity, Attention to detail, Listening, Focus, Ambition and Project Management (along with many more). All these skills are going to be useful if you want to improve your expertise in music production. When collaborating it is particularly important to listen and be patient more than you may usually would. “Forming collaborations with artists, songwriters, vocalists, and other producers can open doors to new opportunities and expand your creative horizons.” Collaboration is key within music; it is a skill that can be mastered and is certainly necessary in the current industry if you want to pave new pathways. The final art form can take longer to get too when you have other people involved in the process. This is not a negative sign of the person you are working with, just a simple matter of how it always has and always will be. The listening element also requires artists and producers to remove ego from the creative equation. Ego will get in the way of the best possible result. If your ego is in play when collaborating, when listening you will only listen for things which match your idea of what should happen. This should not be the case. You want the ego removed, and all collaborators listening attentively for how the project is going to be carried out in the best possible direction for the art piece, and not for one of the attendees’ personal ideas.
Duties
Stick to what you say, be a reliable producer who people can count on, consequentially landing you more placements than if you were to do the job half-heartedly. Typical days’ work may be remote, answering emails, DM’s etc. in the morning. Scouting out potential artists to work with as a producer. Later, in the day spending 8 hours in the studio with a few genres focused outcomes.
Various duties of a music producer include Supporting Artists, Managing the production process (not just beat making), Technical work, Planning events, promotion (as discussed), Managing finances.
Despite being a Music Producer sounding like one job, evidence suggests, it really is not. If all the other areas of production that I have just listed are not covered, one cannot be a successful music producer in the current music industry, it is simply too competitive. A music producer now typically has a lot more duties than one back then, largely because of the increase and development in technology, and the importance of social media for creatives. As we are discussing independent music producing, this is even more vital.
Financial Issues
The main financial issue that affects the profession of being a producer revolves around the fact that your work is never promised. It comes and goes. You may not see any money from the music you make for a long while until the royalties are generated. The only money you will have made at that point is the initial profit from the studio session. Financially as a producer with the first lot of money you make, you will reinvest straight back into the process to upgrade equipment etc. Going through a few years of this may leave a producer in a hopeless situation feeling like there is not much financial potential, until the big money comes in. As with the entire music industry, where there is money, there is often a lot of money, and a lot of potential for big figures to be acquired.
Examples of common financial issues; Excessive costs, shifting revenue models, saturation, industry gatekeepers, juggling originality and profitability, low chance of ‘instant success’, having to understand the business side. All those issues listed are reasons why it takes much longer than expected for a producer to get their foot in any big sum of money in this industry. The prohibitive costs are significant. In this time of the music industry, having all the latest equipment seems so essential if you want to become known as a top producer. In return all this means money can buy people’s way to the top, which is highly inauthentic. This problem is not going away any time soon but in fact reflects a bigger issue. The contradictory dilemma of a creative industry being used for profit. The two should not go hand in hand as it leads to somewhat of some bad art, becoming very mainstream and global because of the money put into the project. Is this original? Is this truly how music should make its way? I do not think so but there is nothing we can do. As a producer your best bets are to start saving and start watching your money and where it is going, you do not know when you will need it most.
Promotion
Marketing and Promotion is a big part of being in the music industry for various professions if you are trying to expand your fanbase and revenue etc. This comes under the business side to making music and is certainly one of the largest elements to the business aspect. Promotion leads to the potential for more recognition. Marketing leads to a potential for monetization and more income from the music. I would say the promotional aspect is not necessarily difficult for a producer to cover in some form. Promotion for a producer could be as simple as sharing the song you have worked on with an artist, repeatedly on social media. If people like it, they will listen to it. If other artists listen to it and like it, they could potentially get in touch to collaborate with you as a producer. Something as simple as this is truly not hard to deal with as a producer as you can build it into the time you spend creating, capture 5 – 10 minutes of footage of a session and then you have created content WHILE you have been creating the music.
Promoting your beats as the model of proof. Or promoting yourself through studio footage, video evidence of you as a producer and your skill set. Producers should show how they can make magic happen and bring out and an artist’s highest potential. Possibly promoting and marketing the artist who you work with and the result. This all depends on the dynamic of the relationship between rapper/ singer and producer and any challenges they may personally face as individuals when working together on collaborations.
Intellectual Property
There are various intellectual property challenges that a music producer may face. I will list some and then discuss them further. Performance Copyright, Mechanical Copyright, Sync Copyright and Print Copyright. Performance copyright is not just live performances but also broadcasts.
- For one to obtain a performance copyright they must have an authorised PRS for the song in whichever country the music is being performed in. Seen as you simply must buy a PRS and then you have it for life, this is not the hardest intellectual issue for someone to get around, but it is the most common challenge.
- Second most common issue is mechanical copyright. This issue revolves around the right to copy a song onto a physical medium like Vinyl or CD. If a producer were working for a record label, they would typically own the mechanical rights just by standard procedures. For an independent producer, it is a different case, something that would need to be acquired.
- Thirdly, we look at music in media. Synchronisation copyright gives you the right to use a song in a video or film, something which for a producer can generate a lot of money. The entity which would need this copyright is typically the production company which is planning to use the track.
- Finally, we look at print copyright, the right to convert music to sheet music form. The publisher of the sheet music typically owns these rights.
These are four examples of how the system of producing music for the entire world to comfortably listen too, is a lot more complex than it seems. With the way the industry is set up, it is easier to get yourself sued than it should be, however taking the right precautions could land you safely onto the charts without a copyright fine scandal to sort out.
Personal Challenges
Personal challenges for a music producer would depend on the individual’s life however, there are various general personal challenges all producers would face such as; balancing work/ relax time, balancing work with a relationship, beat block/ writers block, sticking to authenticity vs making music that is profitable. All these examples affect producers a lot more than the consumer may see. Balancing a lot of different perspectives in life particularly can be very exhausting and frustrating to deal with, when all a producer wants to do is make the music. Going into the industry, it is something you must accept, that there is a lot more to making music than just the creative aspect. To succeed as a producer, you must be a businessperson with a business mindset, as well as a producer. If succeeding in capitalistic terms is wealth, as a producer, you must take a whole lot more into account if you eventually get to a point where you would like to start capitalizing off your craft.
Development
As an independent producer your options are never ending when it comes to developing and progressing. A given example would be the size of the artist you are working with and the level of fame and influence they have. Landing yourself a production for Taylor swift for example would potentially lead to billions of listens, creating extremely high royalties for the producer compared to normal/ with a much smaller sized artist.
Everything I have mentioned above is all in tie with the role of being an independent record producer. As shown, there are levels of aspects to it, and the job contains a lot more than just music itself. Overall, my findings present me with a conclusion that being a music producer requires passion, dedication, a lot of hard work, and talent. If somebody has those qualities, and can apply a business mindset, producing can take them extremely far.
Reference list
*Dahl, J. (2024). 6 Essential Skills Every Music Producer Should Develop Right Now -. [online] pointblank Music School’s Blog. Available at: https://plus.pointblankmusicschool.com/6-essential-skills-every-music-producer-should-develop-right-now/ [Accessed 8 Jan. 2025].
*Hoffman, C. (2023). 8 Personality Traits of an Excellent Music Producer | Black Ghost Audio. [online] Blackghostaudio.com. Available at: https://www.blackghostaudio.com/blog/8-personality-traits-of-an-excellent-music-producer?srsltid=AfmBOooRwB8xJMC8PB3ZBIABnuKjUfQwoj7ZyC06b5dB4gCurnxtv8_K [Accessed 8 Jan. 2025].
Icon Collective (2019). Being an Independent Artist vs. Signing to a Record Label. [online] www.iconcollective.edu. Available at: https://www.iconcollective.edu/independent-artist-vs-signed-artist.
*Rees, H. (2024). What is the role of a music producer? [online] Groover Blog. Available at: https://blog.groover.co/en/tips/what-is-the-role-of-a-music-producer-en/ [Accessed 8 Jan. 2025].
Verrelli, M. (2024). Music Industry IP: Know Your Rights. [online] Creativeintell.com. Available at: https://blog.creativeintell.com/know-your-rights-intellectual-property-in-the-music-industry.-copyright-trademarks-and-patents-explained.